How To Use Facebook Audience Insights

Everyone on facebook people connected to your page and a custom audience.

How to use facebook audience insights. To explore the tool follow along with the steps below. When you first open audience insights you will likely be prompted to select an audience to start. Audience insights can be quite overwhelming at first glance so let s break down how to use this valuable tool for your market research. How to use facebook audience insights. Do you have your business set up on facebook.

Dismiss the popup to choose a different one from the top right dropdown menu. Choose the audience you want to start with. Meaning are you currently a facebook business user. If you are thinking or using f. It s listed in the analyze and report section of the menu see screenshot below.

As we ve seen here facebook audience insights is a complete tool which gives you several resources to create measure and analyze your successful campaigns. Demographic information such as age gender relationship status education level and job title. To exemplify how to use this it we ll focus on the use of audience insights and how it works. Audience insights is a function within the facebook ad manager. Facebook audience insights 2020 in this video i explain in very simple terms of how facebook audience insights work in 2020.

When you have an ad account you can access the facebook audience insights tool from within your facebook ad manager by clicking on the menu icon and then audience insights. You can find it by clicking the drop down menu under tools the audience insights tool will help you segment your defined seed audience based on different preferences and demographic details. Then find facebook audience insights within the facebook ads manager. Open the fai dashboard got multiple accounts. Facebook audience insights gives you access into four distinct views of the facebook users you ve chosen in the audience settings.

How to use facebook audience insights. How to use facebook audience insights. The first choice that s presented to users is the type of audience they want to analyse. Audience insights starts with a prompt asking you to choose from 3 options. Know your audience like never before.